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How do we align our personal desire for a better life with a shared need for a better future?

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Mylan, J., Geels, F. W., McMeekin, A., Gee, S. & Foster, C. (2015) Eco-innovation and retailers in milk, beef and bread chains: Enriching environmental supply chain management with insights from innovation studies, Journal of Cleaner Production, 107, pp. 20-30.

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