Southerton, D. & Welch, D. (2015) 'A Social Practice Perspective', in Christmas, S., Michie, S. & West, R. (eds.) Thinking about behaviour change: an interdisciplinary dialogue, Silverback Publishing.
Southerton, D. & Welch, D. (2015) 'A Social Practice Perspective', in Christmas, S., Michie, S. & West, R. (eds.) Thinking about behaviour change: an interdisciplinary dialogue, Silverback Publishing.
Much current policy implicitly assumes a ‘portfolio’ model of behaviour, which conceptualises human activity as individualistic, voluntary, and deliberative. The social practice perspective challenges these assumptions, with significant implications for behaviour change models and interventions.
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