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PhD Research: Environmentally and socially responsible consumption? A study on the discursive construction of values towards sustainability

Ulrike Ehgartner

Postgraduate student


Ulrike graduated from the Karl Franzens University of Graz, Austria with a MA in Sociology and a MA in Media Education. Her master thesis in Education deals with consumers‘ motives in relation to ‘good food’, in order to reconsider the understanding and the aims of ‘education for sustainable development’. She has also been working on sustainable food consumption and current trends in food, health, and wellness.


Ulrike is interested in the discourses on environmentally and socially responsible consumption, particularly in the concepts of consumer choice, political consumption as well as the notion of the green/ethical/critical consumer. Focussing on the food sector, she is also interested in Corporate Social Responsibility and diverse initiatives to change patterns of consumption.

Her Ph.D. research is on stakeholders’ language in the context of sustainability and consumer responsibility, exploring the discursively (re-)produced ethics, norms, and beliefs and their relation to wider moral and political ideas.

Teaching Experience at UG level

2012 (Karl Franzens University of Graz): Empirical Research Methods


(2014): “Ernährungsalltag und Lebensalltag : Untersuchung der Motive und Werteorientierungen von KonsumentInnen im Hinblick auf die Bildung für eine nachhaltige Entwicklung.” Wien: Forum Umweltbildung im Umweltdachverband. Forum Exkurse 11

(2014): “Everyday food and everyday life: Research on consumers’ motives and values to promote the concept of education for sustainable development.” Vienna: Environmental education FORUM. Forum Exkurse 11.

(2011): “Grenzen in unseren Köpfen : Überlegungen zur Funktion, Konstruktion und Dekonstruktion von nationalen Stereotypen,” in: Bettina Gruber and Daniela Rippitsch (eds): Modell Friedensregion Alpen-Adria? Lernerfahrungen in einer europäischen Grenzregion Schwalbach/Ts.: Wochenschau Verlag, p. 282-291

(2011): “Confines in our Minds – Considering Function, Construction and Deconstruction of National Stereotypes” in: Bettina Gruber and Daniela Rippitsch (eds): The Alps-Adriatic Region as a model of peace? Learning Experiences from an European Border Region. Schwalbach/Ts.: Wochenschau Verlag, p. 282-291

Supervisors: David Evans and Dale Southerton

Selected documents