Thompson, S., Michaelson, J., Abdallah, S., Johnson, V., Morris, D., Riley, K. & Simms, A. (2011) 'Moments of Change' as opportunities for influencing behaviour’, Technical Report, London: Department for Environment, Food and Rural Affairs.
Thompson, S., Michaelson, J., Abdallah, S., Johnson, V., Morris, D., Riley, K. & Simms, A. (2011) 'Moments of Change' as opportunities for influencing behaviour’, Technical Report, London: Department for Environment, Food and Rural Affairs.
Abstract
This document is the final report from Project EV0506 – “Moments of change” as opportunities for influencing behaviour. It was commissioned by the Centre of Expertise on Influencing Behaviours at the Department of Environment, Food and Rural Affairs (Defra). The goal of the project was to explore whether “moments of change” – times in a person‟s life where existing habits and behavioural patterns are disrupted – provide a significant opportunity to encourage the take-up of pro-environmental behaviours. In particular, the project focused on life events (such as having a baby) and macroeconomic events (such as the 2008/9 “credit crunch”).
Link to full report
People:
- Contact us
- Call us on 0161 275 0189
- SCI, The University of Manchester, 188 Waterloo Place, Oxford Road, Manchester M13 9PL, UK