‘Environmental Leapfrogging’: Water Use in Developing and Emerging Markets

This project will explore the connection between a key business question – how can Unilever reduce the water footprint of their customers in developing and emerging markets – and a range of research questions about the ways that this transition to more sustainable consumptive laundry and bathroom practices can be facilitated. It will explore a wide range of complex issues that influence sustainable consumption including the impacts of rising middle classes, the relationship between development indicators and sustainable consumption, and the role of infrastructures and governance processes in encouraging sustainable consumption.